WHAT ARE CONTENT THEMES (AND WHY YOUR RESTAURANT NEEDS THEM) If you run marketing for a restaurant, bar, or hotel, here is the simplest way to think about content themes: Content themes are the 3 to 5 main things you consistently post about. That’s it. Not random ideas. Not different vibes every week. Just clear, repeatable categories. WHAT DOES THAT ACTUALLY LOOK LIKE? Here are real examples. Fine Dining...
Instagram Isn't Dead—You're Just Posting Like It's 2018 We hear it all the time: “Instagram doesn’t work anymore.” “Engagement is down.” “No one sees our posts.” But here’s the truth: Instagram isn’t dead. It’s just evolved. And if you’re still posting like it’s 2018—static photos, random captions, no video in sight—then yeah, it probably does feel like a ghost town. The platform has changed....
Content Burnout Is Real: How To Plan A Month Of Posts In One Afternoon You open Instagram. You know you should post something. But your camera roll is a mess, your specials changed last week, and you're already out of ideas. Sound familiar? You’re not alone. Most restaurant owners are too busy running their business to also be full-time content creators. But the algorithm waits...
The Restaurant Marketing Moves Everyone Will Be Making In 2025 Restaurant marketing has come a long way from chalkboard signs and mailers. In 2025, it's all about human connection, bite-sized content, and community-driven strategy. Ready to refresh your strategy? These are the marketing plays that will actually move the needle this year. Let’s start with micro-influencers. Big-name influencers have their place, but smaller, local...
5 Must-Have Apps To Create Scroll-Stopping Restaurant Content In Minutes Running a restaurant is already a juggling act—adding “content creator” to your title? That’s next-level. But the truth is, social media doesn’t have to eat up your entire day (pun intended). With the right apps, you can turn a quick phone snap into scroll-stopping gold in minutes. CANVA Design-challenged? Canva’s got...
