WHAT ARE CONTENT THEMES (AND WHY YOUR RESTAURANT NEEDS THEM) If you run marketing for a restaurant, bar, or hotel, here is the simplest way to think about content themes: Content themes are the 3 to 5 main things you consistently post about. That’s it. Not random ideas. Not different vibes every week. Just clear, repeatable categories. WHAT DOES THAT ACTUALLY LOOK LIKE? Here are real examples. Fine Dining...
Google vs. Instagram: Where Should Restaurants Focus Their Online Energy? If you’re a restaurant owner trying to build an online presence, you’ve probably asked yourself this question: Should I focus more on Google or Instagram? And the honest answer? Both—just not in the same way. Google helps people find you. Instagram helps people connect with you. They serve different purposes—but when used together strategically, they...
Instagram Isn't Dead—You're Just Posting Like It's 2018 We hear it all the time: “Instagram doesn’t work anymore.” “Engagement is down.” “No one sees our posts.” But here’s the truth: Instagram isn’t dead. It’s just evolved. And if you’re still posting like it’s 2018—static photos, random captions, no video in sight—then yeah, it probably does feel like a ghost town. The platform has changed....
Content Burnout Is Real: How To Plan A Month Of Posts In One Afternoon You open Instagram. You know you should post something. But your camera roll is a mess, your specials changed last week, and you're already out of ideas. Sound familiar? You’re not alone. Most restaurant owners are too busy running their business to also be full-time content creators. But the algorithm waits...
Photoshoot Survival Kit: Tools We Use For High-Quality Food & Drink Photography Behind every mouthwatering food photo or vibey cocktail reel is a small army of tools, tricks, and yes—a fanny pack or two. At EatDrink Creative Agency, content days are no joke. Whether we’re shooting a brunch rush, happy hour cocktails, or behind-the-scenes prep in the kitchen, we come prepared for...
Rank Higher, Book More Tables: The Restaurant Owner's Guide To Local SEO If your restaurant isn’t showing up when someone Googles “best tacos near me,” you’re likely missing out on serious foot traffic. Local SEO may sound techy, but it’s one of the most important (and overlooked) tools in a restaurant’s marketing toolbox. Want to start climbing the ranks? Keep reading—we’ll show...
5 Must-Have Apps To Create Scroll-Stopping Restaurant Content In Minutes Running a restaurant is already a juggling act—adding “content creator” to your title? That’s next-level. But the truth is, social media doesn’t have to eat up your entire day (pun intended). With the right apps, you can turn a quick phone snap into scroll-stopping gold in minutes. CANVA Design-challenged? Canva’s got...
