WHAT ARE CONTENT THEMES (AND WHY YOUR RESTAURANT NEEDS THEM) If you run marketing for a restaurant, bar, or hotel, here is the simplest way to think about content themes: Content themes are the 3 to 5 main things you consistently post about. That’s it. Not random ideas. Not different vibes every week. Just clear, repeatable categories. WHAT DOES THAT ACTUALLY LOOK LIKE? Here are real examples. Fine Dining...
The Year-End Wrap-Up Every Restaurant Should Do The holidays might be your busiest season, but they’re also the perfect time to hit pause just long enough to look at what really happened this year. Before you pour the champagne and close the books, take a beat to reflect on the wins, the misses, and everything in between. A thoughtful year-end wrap-up isn’t...
How We Turned A 3-Day Restaurant Photoshoot Into 4 Months Of Content Hospitality marketing, done with strategy and staying power When Lin’s Grand Buffet approached us to help launch two brand new restaurant concepts under their distribution umbrella, we knew it was going to take more than a quick content refresh. Lin’s has been a longtime client, but this new venture...
The Restaurant Marketing Moves Everyone Will Be Making In 2025 Restaurant marketing has come a long way from chalkboard signs and mailers. In 2025, it's all about human connection, bite-sized content, and community-driven strategy. Ready to refresh your strategy? These are the marketing plays that will actually move the needle this year. Let’s start with micro-influencers. Big-name influencers have their place, but smaller, local...
Serving Looks: How Restaurant Aesthetics Drive Repeat Customers And Social Shares You can have the best burger in town—but if your space feels outdated or your lighting screams “2012 dive bar,” you’re leaving money (and marketing) on the table. In 2025, how your restaurant looks matters just as much as how the food tastes. Because today’s guest isn’t just dining—they’re documenting. Whether it’s...
How Short Form Video Keeps Diners Coming Back Food photos are nice, but short form video is what actually makes people hungry. Diners are no longer scrolling just to see a pretty plate. They want movement, energy, and personality. Platforms like Instagram and TikTok are built to push video further, and restaurants that use it well stay top of mind. Show the...
Instagram Marketing For Hospitality: 5 Strategies To Attract And Engage More Guests In today's digital landscape, Instagram has become an essential marketing tool for hospitality businesses. Whether you're running a bar, boutique hotel, event venue, or restaurant, mastering Instagram marketing can significantly boost your visibility, enhance guest engagement, and ultimately drive revenue. At EatDrink Creative Agency, we've seen firsthand how strategic...
