WHAT ARE CONTENT THEMES (AND WHY YOUR RESTAURANT NEEDS THEM) If you run marketing for a restaurant, bar, or hotel, here is the simplest way to think about content themes: Content themes are the 3 to 5 main things you consistently post about. That’s it. Not random ideas. Not different vibes every week. Just clear, repeatable categories. WHAT DOES THAT ACTUALLY LOOK LIKE? Here are real examples. Fine Dining...
Google vs. Instagram: Where Should Restaurants Focus Their Online Energy? If you’re a restaurant owner trying to build an online presence, you’ve probably asked yourself this question: Should I focus more on Google or Instagram? And the honest answer? Both—just not in the same way. Google helps people find you. Instagram helps people connect with you. They serve different purposes—but when used together strategically, they...
Content Burnout Is Real: How To Plan A Month Of Posts In One Afternoon You open Instagram. You know you should post something. But your camera roll is a mess, your specials changed last week, and you're already out of ideas. Sound familiar? You’re not alone. Most restaurant owners are too busy running their business to also be full-time content creators. But the algorithm waits...
The Restaurant Marketing Moves Everyone Will Be Making In 2025 Restaurant marketing has come a long way from chalkboard signs and mailers. In 2025, it's all about human connection, bite-sized content, and community-driven strategy. Ready to refresh your strategy? These are the marketing plays that will actually move the needle this year. Let’s start with micro-influencers. Big-name influencers have their place, but smaller, local...
Serving Looks: How Restaurant Aesthetics Drive Repeat Customers And Social Shares You can have the best burger in town—but if your space feels outdated or your lighting screams “2012 dive bar,” you’re leaving money (and marketing) on the table. In 2025, how your restaurant looks matters just as much as how the food tastes. Because today’s guest isn’t just dining—they’re documenting. Whether it’s...
5 Must-Have Apps To Create Scroll-Stopping Restaurant Content In Minutes Running a restaurant is already a juggling act—adding “content creator” to your title? That’s next-level. But the truth is, social media doesn’t have to eat up your entire day (pun intended). With the right apps, you can turn a quick phone snap into scroll-stopping gold in minutes. CANVA Design-challenged? Canva’s got...
